Case Study

A global automaker used mTab AI to reverse declining Gen Z loyalty by rapidly pinpointing critical tech innovation gaps and service friction.

Challenge

Younger customers saw the brand as outdated and felt post-sale friction.

Outcome

+18%​

Gen Z Perception

-22%

post-sale churn

3 weeks reporting

saved

Top 3 Business Benefits

Identify emerging market opportunities and winning vehicle features with AI-driven strategic briefs.

Proactively detect customer pain points across the lifecycle and prioritize service and retention actions.

Align global teams instantly with with AI-generated, model-specific strategic directives.

Automotive AI Decision Intelligence Playbooks

Market Performance & Conquest

Diagnose competitive dynamics, pinpoint high-impact segments for share growth, and prescribe targeted strategies to enhance market position.

Predictive Quality & Warranty Optimization

Proactively identify quality issues and emerging defect patterns from diverse data sources to minimize warranty costs and improve vehicle reliability.

Precision Product Launch & Marketing

Optimize go-to-market strategies by leveraging AI to define target personas, craft messaging, and maximize launch ROI.

Strategic Feature & Technology ROI

Validate R&D and technology investments by forecasting feature desirability, market adoption rates, and long-term ROI for new innovations.