Case Study

A major utility provider improved crisis-communication effectiveness, boosting trust and reducing call volumes, using mTab AI agent insights.

Challenge

Poorly received outage communications spiked dissatisfaction and calls.

Outcome

+19%

trust

-31%

peak calls

Faster

cross-team alignment

Top 3 Business Benefits

Craft crisis comms that reassure customers before frustration peaks.

Validate messaging effectiveness with real-time sentiment briefs.

Align ops, comms, and service on one actionable plan.

Sample AI Playbooks

Outage Response Analysis

Summarize reactions and refine messaging instantly.

Sentiment & Feedback Insight

Monitor shifts across channels continuously.

Service Improvement Strategy

Highlight friction; prioritize fixes by impact.

Alignment Briefing

Sync product, comms, ops with one shareable deck.