Case Study

A leading global media company leveraged mTab's AI Decision Intelligence to automate complex insight generation, dramatically accelerating strategic pitch development and securing significant uplifts in competitive RFP wins.

Challenge

Prolonged strategy development cycles, inconsistent pitch quality, and missed revenue opportunities due to manual research and siloed data intelligence.

Outcome

-70%

strategy brief creation time

+22%

RFP wins

Higher

agency satisfaction

Top 3 Business Benefits

Craft data-driven, persuasive proposals in minutes, not days, with AI-powered insights.

Deliver instant, actionable intelligence from all your data sources (incl. MRI, Nielsen) directly to your sellers.

Automate workflows and trigger next-best actions across your sales ecosystem (e.g., Salesforce).

Media AI Decision Intelligence Playbooks

Ad-Sales Pitch Automation

Instantly generate compelling pitch narratives, precisely aligning your inventory with advertiser objectives and audience intelligence.

Predictive Prospecting

Identify and prioritize high-potential advertisers and partners based on deep data analysis, fit scoring, and engagement forecasts.

Audience Monetization

Uncover nuanced engagement drivers and value across audience segments, platforms, and content types to maximize yield.

Predictive Retention

Proactively identify churn risks and uncover loyalty drivers to optimize audience retention and lifetime value.