Turn Nielsen, MRI, and first-party data into automated insights, winning strategies, and stronger commercial outcomes.
AI turns Nielsen, MRI, and 1st-party data into pitches that win deals.
A leading global media company leveraged mTab's AI Decision Intelligence to automate complex insight generation, dramatically accelerating strategic pitch development and securing significant uplifts in competitive RFP wins.
Prolonged strategy development cycles, inconsistent pitch quality, and missed revenue opportunities due to manual research and siloed data intelligence.
-70%
strategy brief creation time
+22%
RFP wins
Higher
agency satisfaction
Craft data-driven, persuasive proposals in minutes, not days, with AI-powered insights.
Deliver instant, actionable intelligence from all your data sources (incl. MRI, Nielsen) directly to your sellers.
Automate workflows and trigger next-best actions across your sales ecosystem (e.g., Salesforce).
Instantly generate compelling pitch narratives, precisely aligning your inventory with advertiser objectives and audience intelligence.
Identify and prioritize high-potential advertisers and partners based on deep data analysis, fit scoring, and engagement forecasts.
Uncover nuanced engagement drivers and value across audience segments, platforms, and content types to maximize yield.
Proactively identify churn risks and uncover loyalty drivers to optimize audience retention and lifetime value.
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